Share This Article:

Economic Definition of brand equity. Defined.

Offline Version: PDF

Term brand equity Definition: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.


« brand | brand loyalty »


Alphabetical Reference to Over 2,000 Economic Terms