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Economic Definition of business plan. Defined.

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Term business plan Definition: A business plan defines your business, identifies your goals, and serves as a companyƕs resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.

 

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