Share This Article:

Economic Definition of communication. Defined.

Offline Version: PDF

Term communication Definition: The process by which ideas, thoughts, and subsequent feedback is accomplished through encoding, sending, and decoding. In order for effective communication to occur the sender must understand the target audience and encode the message in a way that will be understood. This message is sent in various forms and can be distorted by interference prior to reaching the receiver. Receiver then interprets the message and performs required action and gives necessary feedback to the sender. Utilizing this process correctly is an integral part of the promotion element in the marketing mix.


« Commonwealth versus Hunt | communism »


Alphabetical Reference to Over 2,000 Economic Terms