Economic Definition of demographic variables. Defined.
Offline Version: PDF
Term demographic variables Definition: Characteristics of the aggregate population that marketers use to segment the market, including age, ethnicity, income, education, gender, and race. Other characteristics include occupation, family size, religion, and social class. These characteristics are the link to buyers' wants and needs and affect purchasing behavior. By carefully studying population groups marketers develop marketing mixes that maximize customer activity.
« demographic transition | dependent variable »
Permalink: https://glossary.econguru.com/economic-term/demographic+variables