Economic Definition of introduction stage. Defined.
Offline Version: PDF
Term introduction stage Definition: The first stage in the product life cycle, characterized by high research and development (R&D) and high production costs. Companies invest heavily in advertising and promotional activities to achieve product and brand name recognition in the minds of the consumers. Profits are usually non-existent and there is a high probability of failure during this initial stage. Product failure can occur if proper market research was not completed prior to development of the product (or service). This lack of research might lead to the development of a product that does not really have a market. Other situations that can cause failure at this stage include: lack of capital, an incomplete/defective product, or poor strategic planning.