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Economic Definition of consumer confidence. Defined.

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Term consumer confidence Definition: In general, this is the notion of how much confidence that consumers (the public) have in the present and future performance of the economy. Consumer confidence is a key determinant of the aggregate demand curve and the source of business-cycle instability. A sudden drop in consumer confidence can trigger a contraction, while overly optimistic consumers can keep an economy expanding, even though it shouldn't. Consumer confidence is generally measured by periodic surveys which ask consumers about their degree of confidence in the economy.

 

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