Share This Article:

Economic Definition of brand loyalty. Defined.

Offline Version: PDF

Term brand loyalty Definition: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.


« brand equity | brand name »


Alphabetical Reference to Over 2,000 Economic Terms