Share This Article:

Economic Definition of concentrated. Defined.

Offline Version: PDF

Term concentrated Definition: A targeting strategy based on a heterogeneous market. Because the market is comprised of buyers with different needs and wants, the company uses market segmentation to divide the total market into smaller groups. Each smaller group or market segment is then targeted by the company with a specific marketing mix.


« concave | concentration ratio »


Alphabetical Reference to Over 2,000 Economic Terms