Economic Definition of differentiated. Defined.
Offline Version: PDF
Term differentiated Definition: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.
« diamond-water paradox | direct »
Permalink: https://glossary.econguru.com/economic-term/differentiated