Share This Article:

Economic Definition of environmental scanning. Defined.

Offline Version: PDF

Term environmental scanning Definition: The process of collecting information on various forces in the business environment that can impact the future of the company. These forces are: economic, legal/regulatory, sociocultural, technological, competitive and political. This is usually done as part of a regularly scheduled strategic planning session and is generally a necessary component in a marketing plan.


« environmental quality | equality standard »


Alphabetical Reference to Over 2,000 Economic Terms