Economic Definition of marketing environment. Defined.
Offline Version: PDF
Term marketing environment Definition: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.
« marketing concept | marketing mix »
Permalink: https://glossary.econguru.com/economic-term/marketing+environment