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Economic Definition of promotion. Defined.

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Term promotion Definition: Sometimes referred to as the promotion mix, the variable of the marketing mix focusing on 4 elements: advertising, sales promotion, personal selling, and public relations. Promotion is that part of the mix that communicates the company, brand, and availability of the product to the target market. Organizations donÕt necessarily use all of the 4 elements.


« promissory note | propensity-to-consume line »


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